I made a few card sets to give as Christmas gifts. Generally I pick a pack of coordinated patterned paper for each set and go from there. And I tend to make them common themes like birthday as I figure everyone uses those. They are a bit different from each other although I may use the same basic design for a couple of sets.
For the first card in this set I matted the patterned paper with gold. The embossed oval is SU and then I punched out the center and matted it on gold. A ribbon, some nail heads and a die cut butterfly complete the design.